Want Tequila? Come In
Friday, March 14th, 2008
Photo by Jennie R.F.
I was wandering around, looking at photos on Flickr until this one caught my attention. It is a picture of a wall just outside a convenience store in Zihuatanejo, Mexico. I have never heard of Zihuatanejo, but I love it already! You have some hairy cowboy with a mustache as wide as his shoulders, squatting on a tree stump in the middle of a field, drinking tequila with a rat. Pure marketing genius. Makes me just want to lick the tequila right off his salty legs.
Look at his wide open legs. This inviting pose is a subliminal message telling potential drunkards to come inside for a drink. People buy things on emotional urges and then justify their purchases with logic afterwards. If his legs were closed I would not have been able to pry open his hairy appendages to make an emotional connection with him.
Not sure where what kind of shorts those are, but they are expensive. And those uneven designer socks — to die for. This cowboy definitely has a great taste for fashion so he must have a great taste for tequila. I trust him.
Throughout history, mustaches been considered to be a facial ornament of wisdom and knowledge. Just by looking at the length of the whiskers on this tequila promotion model, he must be the foremost authority on tequila. Positioning himself as a tequila expert gives him credibility to drunks and skunks.
Note: Part of his mustache looks like it might actually be a shadow of his sombrero, therefore calling his tequila wisdom into question. However, a thorough digital forensic investigation confirms my original statement. There is no shadow. His mustache is actually as wide as his shoulders.